Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in many popular search engines like google? You probably wondered just what it would take so that you can achieve that elusive #1 spot in the major search engines result pages (SERPs). Seo (SEO) plays an important role in making certain your business gets the perfect internet search engine ranking, which can lead to increased sales to your online company.
Seo is the method of modifying web page content and meta-information to further improve the search engine ranking in the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), and also the internal (links between pages on the very same site) and external (links between pages on different sites) link structure of a website.
Impact of High Online Search Engine Rank on Sales
Internet consumer research estimates that between 70% and 90% of online shoppers use search engine listings to find a specific services or products. Let’s examine factors that influence sales to view how seo marketing1on1 chesapeake can boost your revenues.
Three metrics are required to forecast online sales: the standard ticket, the conversion rate, and the level of internet site traffic:
* The standard ticket is the money spent by a customer over a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the number of site visitors, typically expressed as the amount of page views each month.
* Conversion rates are the volume of sales divided by the quantity of page views each month, expressed as a percentage.
Let’s look at a good example. The Greatest Taupe Widget (UTW) store posseses an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving an increased internet search engine rank will heighten the variety of page views, and for that reason increase sales. With this example, if traffic doubles to 10,000 page views per month, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Remember that an increased online search engine rank will develop a measurable surge in traffic only when there is significant marketplace curiosity about taupe widgets and your web site appears inside the first thirty search results.
However, search engine optimization is not likely to produce measurable results if you have hardly any interest in taupe widgets. The #1 spot searching engine result pages is not particularly impressive if perhaps two people search for “taupe widgets” on a monthly basis.
Role of Keywords in Search Engine Optimisation
Keywords are words or phrases users provide to find engines to find information. Search engines like yahoo examine page content to ascertain whether a unique page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (amount of search engine result pages) and demand (amount of searches). The most effective way to improve search engine rank would be to select keywords that have favorable supply-demand characteristics; that is, ones using a relatively popular demand along with a relatively low supply. It is far more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords should be related to your product line, as well as your type of business. A #1 rank for “navy widgets” is worthless in the event you sell taupe widgets exclusively. A potential customer will find your page, quickly realize that you don’t sell any navy widgets, and promptly go elsewhere. Essentially, the conversion rate for irrelevant online search engine hits is very close to zero.
Choosing a collection of target keywords is the first task in search engine optimization. The 2nd step is applying them within your body, title, headings, and meta-tags of your page.
Range from the target keywords in the text of your page. Don’t go crazy, though — the keywords should fit smoothly in the surrounding text. Search engines like google use several strategies to detect excessive keyword density, or lots of keywords stuffed into almost no supporting text, and definately will minimize the rank accordingly. A page has a lot of chespeake if they hinder the normal flow from the text over a page and appear to be glaringly out of place
The title tag should contain information that describes the page. If you do not manage a multi-national conglomerate that is certainly already a household name, your company’s name is not really a descriptive title. Most search engines like yahoo use the title tag because the first brand of your listing in the major search engines result pages. Aim to make the title tag say “click me” to some prospective customer. “Superior taupe widgets – 50% off every single day” is a good page title, while “Ultimate Taupe Widgets, Inc.” will not be.
Incorporate keywords to the headings about the page, along with into emphasized sections (bold or large text). Though search engine listings are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag needs to have an exact description of your respective page, along with the keywords meta-tag should contain a pair of keywords (separated by commas) that list key concepts mentioned in the page.